Live Virtual Program · Starts October 13
Blue Ocean Strategy
Practitioner Program
Apply Blue Ocean Strategy to your real work in six weeks with expert feedback at every step.
For senior leaders, business owners, and consultants ready to find new ways to grow and stand out in the marketplace.
You bring your business, we bring the process, tools, and expertise to make this happen.
How the Shift Happens
From Competitive Pressure to a Clear Growth Roadmap
The program goes beyond theory. You leave with a growth roadmap, and the momentum to implement it.
Create a clear growth roadmap
You move step-by-step through the Blue Ocean process from your current competitive reality to a coherent direction for new growth, applied directly to your own business or client context. Not theory in the abstract but the methodology applied to the strategic challenge you brought.
Gain strategic confidence
A disciplined, structured process replaces ambiguity and incremental thinking, giving you clarity and confidence in the logic behind your strategic choices.
Leave with momentum to act
Because you’re working on your real business or clients, you leave ready to move forward — not start over.
Throughout the program, the instructor and your peers provide fresh, unbiased, and non-judgmental feedback you need to develop a clear strategy and insights into creating your blue ocean.
Who This Program Is Built For
This program is for senior leaders, business owners, and consultants applying Blue Ocean Strategy to a real situation — an organizational strategy, a business of your own, a client engagement. You leave with a growth roadmap and a structured, repeatable methodology you can apply on your own.
Business owners working on their own business
For owners, founders, and operators applying Blue Ocean Strategy to a business they run, are building, or are about to launch.
You might be designing a venture from the start and want to build it as a blue ocean from day one, not as another me-too business competing on price. Or you might be running a business stuck in a red ocean, competing on the same things everyone else competes on, and need a structured way out. Or you've been applying the methodology informally for years and want expert feedback to close the am I doing this right loop.
Senior leaders with a real challenge in front of them
For corporate executives, SMB managers, and NGO leaders applying Blue Ocean Strategy inside their own organization.
You might be creating growth in a business that's stagnating, leading a specific strategic project, or taking on a new strategy mandate. You leave with a roadmap and the methodology to apply again on the next strategic challenge you face.
If you want a shared strategic language across your senior team, you can enroll team members alongside you. Past cohorts have included senior teams working through the same challenge together.
Consultants and advisors with client engagements
For independent consultants and experienced operators now working in advisory mode, applying Blue Ocean Strategy to client work.
You might have read the Blue Ocean books and applied the methodology informally to client work for years, and want expert feedback to confirm you're applying it correctly. Or you might be building your next chapter and want a structured methodology to anchor what you offer clients next. Or you might be an experienced operator now in advisory mode, looking for a structured strategy framework to layer onto years of running businesses.
The Official Program in Blue Ocean Strategy
In 2023, Harvard Business Review named Blue Ocean Strategy one of the three most important management theories of the past century — alongside Michael Porter's Competitive Strategy and Clayton Christensen's Disruptive Innovation. Its authors, INSEAD professors Chan Kim and Renée Mauborgne, were named the #1 Management Thinkers in the World by Thinkers50. Blue Ocean Strategy has sold more than 4 million copies in 47 languages.
Modeled after Blue Ocean Strategy and Blue Ocean Shift, the methodology provides a proven, practical, and systematic framework for developing distinctive value propositions, capturing new demand, and breaking the value-cost trade-off.
The Blue Ocean Strategy Practitioner Program is the official program for applying it.
The Cost of Staying in the Red Ocean
The more you benchmark the competition, the more your offering mirrors theirs. Margins shrink. Standing apart gets harder, and the conversation with every new client starts to sound the same: who's cheaper, who's faster, who's marginally better at the same thing.
This is the red ocean. The market you and your competitors are already fighting over. And the harder you fight, the more it costs.
The participants who join the Practitioner Program describe what that cost looks like before they make the shift:
“Erosion of market share, declining profits and stagnant top line revenue.”
“We are swimming in the bloody ocean of meh margins, which is affecting free cash flow generated by the business.”
“I see a decline in my profitable growth now and in the near future, and it distracted my personal non-work time.”
“I think I have lost years, and there is definitely lost profit due to not taking the right action.”
“The consulting market is flooded with a lot of freelancers and experienced coaches, with very competitive pricing.”
“Sometimes I spend my weekends thinking about it and using ChatGPT to search for a way out of this bottleneck.”
What stays elusive is the moment of confident application: the move you can stand behind, the strategy you know will hold up because you understand exactly why it works.
The methods that keep you in the red ocean are the methods that feel safest from inside it. Another quarter of benchmarking buys another quarter of the same numbers.
The quantum leap in value, the leap that makes the competition irrelevant, is on the other side of a decision that no quarter, no offsite, and no further round of reading will make for you.
From Theory to Practice
How the Blue Ocean Strategy Practitioner Program Works
6 weeks. One clear process. Real application.
The program is structured around the five-step Blue Ocean process. Each week focuses on a specific stage of the process, building on the previous session.
You move from understanding where you are, to uncovering untapped opportunities, to designing your blue ocean move. Rather than discussing concepts in isolation, you apply the tools directly to your business, organization, or client situation.
Instructor and peer feedback bring the process to life through real application — so you don’t just learn the concepts, you learn how to use them.
The program is a launch pad: you leave with a roadmap and the confidence to act on it.
SESSION 1
Blue Ocean Shift
1. Fundamentals of Market-Creating Strategy
2. Reimagine Customers
3. Reimagine Price & Value
4. Reimagine Competition
SESSION 2
Step one: Get started
1. Choosing the right place to start
2. Constructing the right blue ocean team
Step two: Understand where you are now
1. Getting clear about the current state of play
SESSION 3
Step three: Imagine where you could be
1. Uncovering the hidden pain points that limit the size of your industry
2. Discovering an ocean of noncustomers
SESSION 4
Step four: Find out how you get there
1. Reconstructing market boundaries systematically
2. Developing alternative blue ocean opportunities
SESSION 5
Step five: Make your move
1. Selecting your blue ocean move and conducting rapid market tests
2. Finalizing your blue ocean move
SESSION 6
Blue Ocean Fair
1. Presenting your blue ocean move
2. Voting and gathering feedback
A Private Board of Advisors for Your Strategy
Throughout the program, a committed group of peers engages with your strategy as it develops.
Each week you receive structured input from professionals applying the same Blue Ocean process in their own contexts. They bring perspectives from their industries to your situation, challenge your logic, and surface things you wouldn't see on your own.
Reviewing their work pushes you to articulate what makes a strategy hold together, and what doesn't.
In practice, this functions like a private board of advisors: serious people invested in helping you get it right.
Led by Certified Blue Ocean Strategy Experts
Every instructor has 20+ years of experience applying the Blue Ocean process across industries and organizational contexts.
The Blue Ocean Strategy Practitioner Program is led by Senior Blue Ocean Strategy Expert Practitioners, certified and authorized under the Blue Ocean Global Network.
In live sessions and feedback rounds, the instructor's role is to steer you from incremental thinking toward blue ocean moves, clarify strategic logic, challenge assumptions that keep you anchored in competitive reality and help you shape a strategic direction for new growth you can act on. Where peers bring perspective from their own contexts, the instructor brings depth from applying the methodology across many.
It's a process-led program, delivered by practitioners who've been trained to guide you through it with discipline and rigor.
Included with Your Enrollment
The Blue Ocean Creation Program
Enrollment includes the Blue Ocean Strategy Workspace, the Blue Ocean Sprint online course, and the companion workbook.
The Blue Ocean Strategy Workspace
The proprietary AI-guided workspace where Blue Ocean Strategy tools and perspectives come to life for you and your business. You and your business run through the tools that point to blue oceans: where you stand today, where the opportunity is, how the boundaries of your market could be redrawn, and what move you commit to.
Our proprietary AI works alongside you at each step. It maps the terrain of your situation and gives you a first pass at each tool, so you never start from a blank page. Unlike other Blue Ocean Strategy AI models, whether free or paid, built on publicly available materials, ours is built on our private IP: decades-long proprietary empirical research and practice materials developed by the authors and their dedicated research and practice teams.
The Blue Ocean Sprint online course
Every participant gets access to the Blue Ocean Sprint, an online course covering the fundamentals of Blue Ocean Strategy, before the program begins. This establishes a shared baseline of core concepts and methodology, so live session discussions are richer and more in-depth. A companion workbook accompanies it.
Program Dates & Schedule
The Blue Ocean Strategy Practitioner Program unfolds over six weeks, with one live session per week.
Each live session lasts 90 minutes.
Usually, participants spend 2 to 5 hours per week working on assignments between sessions.
October – November 2026
Six consecutive Tuesdays
Oct13Oct20Oct27Nov3Nov10Nov17
Session start time
Los Angeles 7:00 am · New York 10:00 am · London 3:00 pm · Paris 4:00 pm · Dubai 6:00 pm · Mumbai 7:30 pm · Singapore 10:00 pm
*Sessions are anchored to Pacific Time. As daylight saving ends, start times in some cities shift by an hour for part of the program.
Program Fees & Enrollment Details
LATE ENROLLMENT
USD $7,000
Securing your seat: A $1,000 deposit reserves your seat in the cohort. The remaining balance is due two weeks before the program begins.
Payment plans: Contact us to discuss spreading the balance across multiple pre-program payments.
Group rates: Contact us to arrange a group rate for two or more people from the same organization. Teams who go through together leave with a shared strategic language and a blueprint they can execute as one.
Already purchased the Blue Ocean Creation Program? The amount you paid is credited towards your enrollment fee for the next available cohort.
What's Included
The fee covers:
- Participation in a six-week, live, applied Blue Ocean Strategy Practitioner Program
- Structured work on your own business or client strategy
- Instructor feedback and peer review throughout the program
- Certificate of Completion from the Blue Ocean Global Network
Included with enrollment:
- The Blue Ocean Creation Program: the Blue Ocean Strategy Workspace, the Blue Ocean Sprint online course, and the companion workbook
- Access to the Blue Ocean Practitioners’ Space
Schedule a 15-minute chat to learn if the Blue Ocean Strategy Practitioner Program is right for you
The Benefits of the Blue Ocean Strategy Practitioner Program
The Blue Ocean Strategy Practitioner Program equips participants with the Blue Ocean way of thinking, a proven process, and practical tools to create a clear, compelling strategy for new growth in the age of AI.
New Insight
Develop a clear understanding of the application of Blue Ocean Strategy & Blue Ocean Shift methodology, including the core concepts, tools, and frameworks developed by Professors W. Chan Kim and Renée Mauborgne.
Proven Process
Master the Five Steps to Making a Blue Ocean Shift - a systematic process for exploring blue ocean opportunities and executing them with a team.
Real-World Application
Apply the Blue Ocean process directly to your own business or client context to create a clear strategy that delivers a leap in value to buyers.
Unique Differentiation
As AI accelerates imitation and intensifies competition, learn how to move beyond competition through value innovation, a simultaneous pursuit of differentiation and low cost.
Strategic Mindset
Learn how to define, reframe, and solve problems differently to create a scalable new growth opportunity. Adopt a blue ocean perspective to expand your horizons and shift your understanding of where opportunity resides.
Peer Perspective
Engage with a committed group of peers working on real strategic challenges, offering perspectives that strengthen your thinking and your strategic direction.
Lasting Impact
Implement the lessons learned in the program to drive change within your organization or with your clients, spurring sustainable growth and fostering an innovative, forward-thinking culture.
Program Certificate
Receive a certificate of completion that attests to your understanding of Blue Ocean Strategy, its tools and frameworks, and your experience applying them in practice.
The program is more than just a business course; it's an intellectual and strategic awakening for those ready to learn how to shape industries and redefine the rules of the game, and open themselves and their organizations or clients up to the opportunity for exponential growth by navigating blue oceans.
Past Participants’ Experience
Martin Hurych
Business Coach, Czech Republic
"The Blue Ocean Strategy Practitioner Program was an enlightening journey for me. The instructor's feedback throughout the course was a highlight, providing deep insights that enriched my learning.
Delving into the Blue Ocean Strategy, the program expanded my understanding of innovative business strategies and equipped me with tools to approach market challenges creatively. This newfound knowledge has been invaluable, particularly in offering innovative solutions to my clients.
I wholeheartedly recommend the Blue Ocean Strategy Practitioner Program to anyone seeking to enhance their strategic thinking and business innovation skills. It was an invaluable experience that has significantly contributed to my professional growth."
Amplify Your Impact
Access to Practitioner Resources
In addition to the live program, participants receive access to the Blue Ocean Practitioners’ Space, a set of practitioner reference materials designed to further support continued application of Blue Ocean Strategy in organizational and client contexts.
The Blue Ocean Practitioners’ Space
The Practitioners’ Space is a member-only platform which includes a curated set of materials that practitioners commonly reference in their work.
Inside the Practitioners’ Space, you’ll find:
- Blue Ocean Leadership for Change, a self-assessment diagnostic tool to help assess the need for change in an organization
- Slide decks on the most popular blue ocean case studies and short videos accompanying them
- Exercise templates to enhance collaboration and strategic exploration with your team or clients
- The Confidence-Competence Map with guidance to assess if the innovation or new market creation initiative is on track to succeed
- From Blue Ocean to Beyond Disruption, a recorded webinar with Renée Mauborgne on the evolution of Blue Ocean Strategy
- New materials added to the Practitioners’ Space as they are developed
Earning Distinction
The Blue Ocean Strategy Practitioner Certificate
Upon successful completion of the program, you receive the Blue Ocean Strategy Practitioner Certificate, which recognizes your understanding of the Blue Ocean Strategy frameworks and your knowledge of how to apply the principles of blue ocean and its tools to real-world business challenges.
The certificate is conferred by the Blue Ocean Academy, the only official center authorized by the Blue Ocean Global Network, founded by the authors of Blue Ocean Strategy, Blue Ocean Shift, and Beyond Disruption, Chan Kim and Renée Mauborgne.
Elevate Your Professional Standing
The Blue Ocean Strategy Certificate Boosts Credibility and Career Opportunities
Program graduates may choose to be listed on a dedicated page of professionals who have completed the program. This provides a verifiable reference that you have completed an official Blue Ocean Strategy program.
For many professionals, the certificate and listing on the website serves as a credible signal of experience with Blue Ocean Strategy, whether in internal leadership contexts, career progression conversations, or client-facing work.*
*See FAQs for more details.
Cancellation Policy
While we're really counting on you attending the program and learning all the knowledge it contains to shift from red to blue oceans, sometimes unexpected twists and turns come up. If that's the case, here is our cancellation policy.
A non-refundable deposit of USD 1,000 is required to secure your spot in the program. The deposit is then applied towards the full fee.
The full fee minus the non-refundable deposit is subject to the following refund schedule:
If the refund is requested by:
- Before September 13 – Full refund minus the non-refundable deposit
- September 13 - September 29 – 50% refund minus the non-refundable deposit
- From September 30 – no refunds will be made
After September 30, no refunds will be made, but you'll have the first spot for the next course dates. You can also substitute your participation with another team member.
The Blue Ocean Global Network reserves the right to cancel the course at its discretion, in which case full refunds will be made.
*If you find yourself unable to attend the program after making the deposit, the deposit is non-refundable, but you can use it towards the Blue Ocean Creation Program.
Frequently Asked Questions
I’m considering joining The Blue Ocean Strategy Practitioner Program but I’d like to talk to you first. Can I book a call?
Are there any prerequisites or requirements to attend the program?
Do you offer payment plans?
Who this program is not suitable for?
What is a hybrid experiential learning program?
What kind of support is available to participants during and after the program?
What is required to receive the certificate?
Am I licensed to do business in my country?
Can I certify others after completing the program?
Can I train others in the concepts of Blue Ocean Strategy and Blue Ocean Shift?
Why is this program online and not in person?
What is the overall time commitment per week?
What are the technical requirements to attend the live session?
If I can't attend, can a substitute from my company take my space?
If you have any questions, email us
If you'd like to speak with someone first, book a 15-minute enrollment chat with our team
