The Blue Ocean Strategy Practitioner Program

Absolutely. Here's a link to book a 15-minute call: book now

Yes, you need to complete the Blue Ocean Sprint online course before the program commences. This ensures all participants have a basic understanding of Blue Ocean Strategy and Blue Ocean Shift concepts, and the program can go deeper and focus on practical application.

The online course is fun and engaging, and you can do it in a day. You will receive access to the online course upon enrolment in the program.

You should also have read and be familiar with the concepts outlined in the foundational books, Blue Ocean Strategy and Blue Ocean Shift, prior to attending the sessions.

This preparatory reading will ensure you arrive well-equipped to engage in thoughtful discussions and derive the maximum benefit from the program.

We require the program fee to be paid in full before the start of the program, along with a USD 1,000 nonrefundable deposit to secure your spot. We understand the need for flexibility in financing your professional development, so we offer payment plans for the remaining balance. If you enroll well ahead of the program start date, we can arrange for the balance to be paid in monthly installments, for example. For more details about our payment options, please contact us at hello @ blueoceanstrategy.com

Individuals seeking consulting solutions to company-specific needs. We welcome individuals from the same company to work in groups, but please understand that we will not focus on providing tailored consulting solutions to your company's specific needs.  

For organizations seeking to harness the power of blue ocean strategy, a tailored approach may be a better solution to unlocking untapped potential. Our custom-designed programs allow expert instructors to delve into your company's unique challenges, ensuring a targeted and results-oriented experience. Reach out to us and explore the transformative possibilities of a bespoke Blue Ocean Strategy training, crafted exclusively for your company.

Hybrid experiential learning merges interactive online sessions, facilitated by an experienced Blue Ocean Strategy Expert Practitioner, with self-directed offline work in between the live sessions. This approach enables participants to engage in real-time discussions and collaborative activities under the guidance of an expert blue ocean practitioner during the online sessions while offering the flexibility to explore, study, and complete assignments independently at their own pace offline. This blended learning model fosters a dynamic and immersive learning experience for all participants.

Throughout the program, participants are provided with ample support to address their inquiries and concerns. Should questions arise, attendees may opt to either reserve them for the subsequent live session or ask them in the Blue Ocean Practitioners’ Space, where we’ll make every effort to answer them in between the sessions.

By submitting questions, participants also benefit their fellow attendees who may have similar inquiries. This approach fosters an engaging and enlightening educational experience for all involved.

Upon completion of the Blue Ocean Strategy Practitioner program, participants can access materials in the Practitioners' Space, a member-only platform that hosts an array of resources. They can tap into valuable materials, enabling them to continue applying blue ocean strategy with their teams or clients.

To obtain the certificate, participants must meet two essential criteria. First, attendance is required at a minimum of four out of the five live sessions, allowing for only one absence. Second, the completion of all assigned coursework is mandatory. By fulfilling these requirements, participants demonstrate their commitment and proficiency in the subject matter, earning them the certificate.

To make sure your expertise remains relevant and to stay on top of the latest blue ocean developments and applications, it is necessary to take a refresher course every 2 years. We take pride in listing our practitioners on our website, showcasing their expertise and dedication. To uphold your profile on our website and continue to have access to Practitioners’ Space, it is essential to complete a refresher course at regular intervals.  

By completing the program, you’ll earn the highly sought-after Blue Ocean Strategy certificate that will set you apart. It is important to note that we award the certificate to individuals, not businesses, and as such, the certificate is not a license for your business. Moreover, we do not grant exclusivity to individuals or businesses in any territory globally, nor do we authorize companies to conduct business on our behalf.

While the program does not provide a business license or partnership, you are free to collaborate with your team or clients in a manner that best suits your offline business, leveraging your expertise as a Blue Ocean Strategy practitioner.

Upon completing the program, while you will have earned the certificate as an individual, it is important to note that you are not authorized to certify others. The certification is exclusively conferred by the Blue Ocean Academy, the only authorized certification center under the Blue Ocean Global Network.

As an individual well-versed in the concepts of Blue Ocean Strategy and Blue Ocean Shift, you have the liberty to share your knowledge within your own offline business model. While you are free to teach these concepts and work collaboratively with others to help them put Blue Ocean principles into practice and create their own blue oceans, it is crucial to note that you are not authorized to issue certifications of any kind. The responsibility of issuing certifications rests solely with the Blue Ocean Academy, the only authorized center under the Blue Ocean Global Network.

The certificate is also not a license to reproduce or create derivative products.

The Blue Ocean Strategy Practitioner program caters to a diverse global audience, including busy executives who face challenges in taking time off from their work to attend an in-person program. Additionally, coordinating a central location that's convenient for all participants can be a daunting task. As a solution, the hybrid format of the program offers unparalleled flexibility and convenience for attendees. Led by an expert instructor, the program offers a rich, interactive learning experience that enables participants to shift their perspective and learn how to apply blue ocean strategies to real-world business challenges, all from the comfort of their own workspace.

The weekly time commitment for participants consists of approximately 5 hours dedicated to assignments, in addition to a 90-minute live online session. This structured schedule allows for a comprehensive and immersive learning experience while accommodating the busy lifestyles of our attendees.

No. Our program is designed to equip you with the knowledge and skills necessary to confidently practice blue ocean strategy afterward. While we focus on delivering a robust training experience that facilitates the transfer of know-how, providing leads or commercial arrangements is not part of the program. 

To attend the live sessions, participants are required to have a stable internet connection and maintain an active video connection throughout. The mandatory use of video fosters a more engaging and collaborative environment for all attendees.

Certainly, should you find yourself unable to attend, a colleague from your company may take your place as a substitute. We kindly request that you provide us with written notification of this change in advance to ensure a seamless transition and accommodate the needs of all participants.